Most developers localize their app and stop there — the listing stays English. But the listing is the first thing a shopper in Tokyo or Riyadh actually sees. Localized screenshots routinely lift conversion double digits in non-English storefronts, and the work is far smaller than it looks.
Translate the message, not the words
A headline that sings in English can fall flat translated literally. Keep the promise, rewrite the sentence. Watch length — German runs a third longer than English, Japanese a third shorter — and make sure your layout absorbs both without breaking.
Right-to-left is a layout problem
Arabic and Hebrew don't just change the text — they mirror the reading direction. Alignment flips, chevrons flip, and numerals need care. Get RTL right and you stand out instantly in storefronts your competitors treat as an afterthought.